A Black, Latino Cannaprenur

As an immigrant, a decedent of African slaves from the Caribbean, I have faced tremendous racism and prejudice from within my own Latino and African-American community, while living in the United States & throughout Latin America.


The first twelve years of my life I lived outside the US. I lived in the Dominican Republic, and I [naively] believed we all looked alike. In the fourth grade, I was playing, jumping around, and being a regular 9-year-old kid when one of my peers turned to me laughing and exclaimed, “I didn’t know black people’s faces can get red!” I was mortified. It was the first time someone had made me feel like I was different than the rest and that being black was something to be laughed at. I was shocked to learn that I was different from others. I went home that day sad and disappointed. I know that every person of color can think back to the moment when someone made them feel lesser than because of the color of their skin.


People like me, find ourselves in a never-ending battle of colorism within our communities – Latinos don’t accept you because you’re black; Black people don’t want you because you’re Latino and “don’t understand the struggle” of black folks in the United States. People of color are constantly being placed in categories and sub-categories to further divide us. In my own case since my first racial experience in the Dominican Republic, I have had countless other racial encounters in the United States, and even while on vacation in Latin America. Each of those hurtful events have been reminders that people like me don’t “fit” anywhere.


The cannabis industry is reflective of this same dichotomy, where folks like me are left looking for their “people.” At each cannabis industry event I have participated in, I show up being my full self, never code-switching (which is a whole other article onto itself). Being myself means that I show up being loud, obviously black, and with an unmistakable Latino accent. Folks in the room are always taken aback, because they see my dark hue, and can’t understand why the dreadlocks on my head don’t match the heavy English Caribbean accent I am “supposed” to have — I absolutely do not fit perfectly into these Eurocentric societal categories. My questions are always delivered with intent, passion, and with a sharp tongue — no holds barred — because our communities have suffered for too long with too many of us pussyfooting around the REAL issue with the purported “war on drugs.” This cannabis industry is a billion dollar industry, poised to make $77 billion by 2022, so we don’t have the luxury of time to wait and hope to be included in these profits. The time in NOW to ask the hard questions and demand equity.


My podcast, BlueDream Radio, is working to do that exactly – using an intersectional framework to re-introduce communities of color to cannabis and ask those hard questions; to demystify the cannabis plant; introduce the medicinal benefits of the plant; to teach folks how they can build generational wealth from entering the cannabis industry [like so many white folks have done for decades]. If we want real equity, we have to work on this issue of colorism internally as a communities because it intersects with so many issues. We see ourselves as separate people, but ultimately, we’re more similar than we are different. What separates us are the people who have colonized our countries, but fundamentally, we are all people who are living under the legacy of 500 years of colonization. Let’s get free, y’all! Pa’lante!


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This industry is still so new and evolving. It’s up for the grabs! It’s time to go get it! Educate yourself and get involved with the movement!

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Join us on Thursday August 13th @ 9pm EST/6pm PST for the Black Cannabis Show live podcast w/ host Jacque Howard. @trenton_365
Guests: Seun Adedeji, Founder & CEO of @Elev8cannabis and Will Perry Co-Owner & Grower of Magic Hour Cannabis @willgrowsit
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Cheef Cake album out now on all platforms!
what’s your favorite song?


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The Joint Cheefs takeover has begun! We got merch to give away on our road to 4K.

All you have to do is follow @thejointcheefs and join in on our live tonight at 9pm!

New album #CheefCake out now on all platforms!

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Roll up with The Joint Cheefs @thejointcheefs this Friday Aug. 7th at 9pm on the Black Cannabis IG Live Takeover. Come chill, chop it up and smoke with the fellas and listen to their new album Cheef Cake streaming now on all major platforms!

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We stand, we fight, we advocate! For all the black and brown people that have been disproportionately targeted by the “War on Drugs”. Advocacy should be at the foundation of any business working in cannabis. Black Cannabis will continue to acknowledge and fight for those that have been stripped their voices due to a system that was never meant to include them!

#catpacker #minoritiesincannabis #cannabispolicy #cannabispolitics #stopthewarondrugs #cannabisregulations #blackcannabis #womenincannabisindustry #womeninweedbusiness

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Happy Monday! Thank you to all of our new followers and those who have been supporting us from the beginning! We have some really exciting projects coming up and our small team is beyond grateful to have all our cannapreneurs here for the ride! In these crazy times it’s so empowering to know that cannabis has remained essential. In so many aspects of the business we have seen time and time again, CANNABIS IS MEDICINE! We thank all those that despite adversity have remained doing the hard work to destigmatize the plant and it’s benefits!

As a media company we look to provide the most quality, relevant, and entertaining information and content to our consumers. @_blackcannabis will continue to lift the voices of minorities, women, and vets in the industry! We look forward to you becoming apart of this pivotal moment in History with us!

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Join us on Sunday August 9th @ 9pm EST/6pm PST for the Black Cannabis Show live podcast w/ host Jacque Howard. @trenton_365
Guest: Melanie Julian @thecannabisdoula, The Cannabis Doula
Join us on Facebook Live: BlackCanna420 & Black-Cannabis.com

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Join us on Sunday August 2nd @ 9pm EST/6pm PST for the Black Cannabis Show live podcast w/ host Jacque Howard. @trenton_365
Guests: Tangy (Jayn Green) @_jayngreen Marine Corps. Vet & CEO of cannabis brand Jayn Green, Stacy Randall @ginjablast U.S. Army Veteran and Co-Owner of GinjaBlast, & Julia Thompson @armychica12 U.S. Army Veteran & Advocate
Join us on Facebook Live: BlackCanna420 & Black-Cannabis.com

#blackcannabis #cannabis #jayngreen #ginjablast #womenincannabis #advocate #entrepreneurs #womeninthemilitary #usmilitary #March2020 #ShelbyTylerJones #ChristopherSawyer #RaulTorrez #ShaquanAlfred #FreddyDelacruzjr #VictorD'Onofrio #April2020 #VanessaGuillen #May2020 #BrandonRosecrans #June2020 #GregoryWedelMorales #gunshotwounds #ARMYCID #FortHood #Texas #DOJ #cannabisforveterans

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We are giving away Papa and Barkley CBD Product to 1 lucky person! Follow the above rules and a random participant will be chosen Thursday July 30th. Entries are limited to 1 per participant.

You must be following Black Cannabis in order to win.

Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering entrants confirm that they are 18+ years of age, release Instagram of responsibility, and agree to Instagram's terms of use.

#blackcannabis #papaandbarkley #CBD #giveaway #tinctures #balms #lotions #free #contest #follow #like #tag #gifts #freegiveaway #giveawaytime

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New @valonadenise. Are you feeling it? Available now on @youtube Tap in. All love #newmusic #hipve #valonadenise #shade45 #hot97 #complex #podcast #cannabiscommunity #hemplife #radio #playlist #jersey ...

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