Southern University: The Grand Entry of HBCU into the CBD Industry

Taking to mind the legalization of cannabis in most states in the US, there is no surprise regarding the rapid growth the cannabis industry is experiencing in recent times. Known to be rich in both THC and CBD, the cannabis plant has transformed modern-day medicine. A plant once regarded as a taboo isn’t just saving lives but also creating employment in the US and beyond thanks to its lucrative nature and the billion-dollar industry it is today.

CBD Industry for All

Prior to legalization, getting hold of CBD stores in the US was almost impossible. Today and with legalization issues settled, CBD stores are popping on at every turn. The stores sell a wide array of CBD induced products ranging from edibles, medicinal as well as handy bits equipment used to facilitate consumption of CBD.

Today, CBD products are shipped easily across the national territory with ease. All of which played a key role in the popularity of the CBD. Amongst other things, the rise to prominence of this oil is attributed to its potencies and its ability to serve as a panacea for

  • Physical pain
  • Inflammation
  • Reduction of stress, and lots more.

HBCU: The Grand Entrance

Another name making a grand entrance into the CBD scene is the historically black colleges and universities (HBCUs). An educational institution seeking to break all boundaries by publicly advocating for the CBD, its potencies and as well as the lucrative nature of the industry. Alongside the Ilera Holistic Healthcare at New Orleans’ H&W Drug Store Dispensary, Southern University is today the first historically Black college involved in the CBD industry.

In addition, the organization is proud to have announced a new anti-inflammatory product line. Making the institution one of only two permit holders in the state’s medical marijuana system, along with Louisiana State University.

HBCU for A Renewed and Healthy America

Created before the Civil Rights Act of 1964 to serve the African-American community. These institutions of higher learning (Historically black colleges and universities or (HBCUs) reside in the United States. Unlike similar institutions, the HBCU is interested in supporting communities by virtue of creating access to wellness products at affordable price points.

As reflected in the words of Dr. Chanda Macias, CEO of Ilera who said, “No one should be left to bear the stress of trying to balance a healthy lifestyle at high costs, for the act itself is very unhealthy.”

Alafia for the Future

A report in 2016 showed that people of color (black Americans) are 3 times liable to fall prey for arrests regarding charges of marijuana possession than their white counterparts. Such occurrence was instrumental in the Alafia (inner peace) in the Yoruba language project and product line. Considering the difficult task are behind now, more people of color can now sway their attention towards CBD induced products than its THC counterparts, which put them in more trouble.

With that said, the Alafia products rooted deeply in black culture will hit shelves nationwide on or before the end of the month of February. In addition, they will comprise of the following two formulas of CBD tincture. Which includes

  • Isolate CBD in500mg ($40) and 1000mg ($80) packages,
  • Full-spectrumCBD with 500mg ($40) and 1000mg ($80) sizes.
  • With many more products reportedly in their developmental stages.
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